PoliticalPolitical
Increase political campaign awareness by focusing on particular parties or people with certain views or affluence.
WITH A POLITICAL PROGRAMMATIC CAMPAIGN, YOU CAN BOOST NAME RECOGNITION AND INFLUENCE VOTERS.
Those campaigning for political office or pushing a bill, activity, or agenda have very little time to accomplish anything other than campaign and guarantee bill awareness. That is why it is critical to work with a programmatic marketing firm that will keep your plan in mind while placing you on the map! Genius Monkey does this by pushing your digital marketing campaign advertisements to a wide audience in order to create large-scale political branding and an effective message blitz.
Political marketers understand that reaching the appropriate target demographic is critical to ad success. Reaching an audience with specific belief systems that your message connects with may and often does make all the difference. You may avoid any wasted ad expenditure by precisely targeting your most probable voters, such as those who reside in certain voting districts, frequent specific websites, or have searched specified topics/keywords, and more, using Genius Monkey’s programmatic platform..
GET YOUR ADS SEEN BY VOTERS WHO CONCUR WITH YOUR MESSAGE.
ZuuKeeper’s delivers your political ads to all connected devices, such as cell phones, tablets, desktops, smart TVs and audio players, so your prospective voters will see them no matter where they are or what they’re doing. Scrolling through social media, watching a show on Hulu, listening to Pandora or just browsing the web on their laptop, we can get your ads in front of them. With this media-agnostic approach, along with our advanced targeting capabilities, we can achieve the lowest possible impression cost and still achieve maximum exposure, all while targeting audience specifics such as (but not limited to):
- Political affiliation
- Generation (Millennials, Baby Boomers, etc.)
- Special interests that may indicate certain voting behavior
- Congressional districts and other geographic targets
- Websites visited pertaining to hot topics or certain affiliations
ELECTION RESULTS
78%
Overall Average
Win Percentage
EXAMPLE RESULTS FOR SWING STATE PAC:
15 Out of 18
Red Candidates Won in a Blue State
18%
Cross Ticket Movement High
8%
Average Cross Ticket Movement
10%
Metro Area Average Cross Ticket Movement
POLITICAL COST AND CONVERSION METRICS ON AVERAGE
$1.67
Average Display
Cost Per Click
$4.87
Average Display Cost Per
Thousand Impression
$1.05
Average Video
Cost Per Click
$17.79
Average Video
Cost Per Conversion
LESSONS LEARNED FROM POLITICAL CAMPAIGNS
Political marketing is a distinct programming species unto itself. It requires a huge number of impressions over an extended period of time to generate sufficient name recognition to influence an election. As a result, we usually suggest airing political advertisements at least four months before an election, but ideally six to eight months.
Do not wait until the last possible moment as those that advertise in the eleventh hour have the most uphill fight
If you are in a district that swings heavily in the other direction, do not be discouraged! Programmatic efforts may sway elections in one direction or the other.
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
No Contracts
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
CPM of $2-$4 (as compared to $5-$15 CPM)
