Home BuildersHome Builders
Sell more homes with the help of an artificial intelligence-driven programmatic platform
ALL HOME BUILDERS SHOULD INCORPORATE A GOOD PROGRAMMATIC AD PLAN THAT INCLUDES PROPER ATTRIBUTION
Our programmatic platform is able to identify and match consumer profiles to specific customers to find the most ideal audiences to view your real estate ads. We help home builders programmatically target their marketing campaigns for specific customer profiles across all media channels and devices. This ensures that their digital ads are seen by in-market homebuyers at the exact right time, on as many device screens as possible, for maximum exposure and optimal performance.
HOW DO WE FIND QUALITY HOMEBUYERS?
The ZuuKeeper programmatic ad plan creates more in-market home buyers and lead generations by layering offline demographics and actions with online consumer activity to provide home builders with the highest level of consumer targeting for their advertising and MLS marketing efforts. Our proven results allow us to reach more targeted buyers for much less, all while examining relevant homebuyer insights such as those who:
- Have been in their home for at least five years
- Meet minimum credit score requirements and recommended household income minimums
- Watch HGTV shows like Love It or List It, House Hunters, and the like
- Have applied and/or qualified for a home loan pre-approval
- Have browsed competitor home builder websites or home listing sites such as Zillow and Redfin… and much more
AVERAGE HOME BUILDER COST AND CONVERSION METRICS
$0.65
Average Display
Cost Per Click
$13.20
Average Display
Cost Per Conversion
$0.42
Average Video
Cost Per Click
$8.41
Average Video
Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
13.50%
1-10 Days
14.60%
11-30 Days
33.94%
31-89 Days
38.03%
Over 90 Days
TAKEAWAYS FROM HOME BUILDER CAMPAIGNS
Homebuilders see the 2nd-highest amount of conversions that occur in less than 10 days out of any other industry. However, that doesn’t equate to home sales. New home buyers get excited quickly but purchase slowly. This means that they check out new home communities and submit form fills rather quickly, but when we compare the average form fill date to the actual home purchase date, there is a large timeline gap. And when looking at the average number of other home builders being researched and visited during that same time period, that timeline is also substantial.
How can we use this? You know your consumer has a clear interest in that way he or she completes form fills, yet they aren’t actually purchasing right away. This implies that they’re shopping for other home builders/manufacturers, so you might want to re-engage and retarget them with different messages and amenities that make you stand out!
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
No Contracts
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
Effective CPM of $2-$3 (as compared to $5-$15 CPM)
