Events-Sports-Ticket SalesEvents-Sports-Ticket Sales
Drive more ticket sales and achieve better ROAS with our programmatic platform built with a focus on event sales.
EVENT PROMOTERS CAN BENEFIT FROM A PROGRAMMATIC ADVERTISING SOLUTION
Hitting a wall and maxing out your ROAS number with your current digital marketing vendor? Want to see what else you can do to grow ticket sales, no matter if your team has a losing record or your concert venue is struggling? We can help! Genius Monkey has beaten out all of our competitors time and time again, especially when it comes to running a split test to drive the best ROAS. We do this through our media and device-agnostic approach, along with our ability to match consumer profiles to specific customers. In doing so, we find the most ideal candidates to view your ad campaigns. This targeted approach will bring both new and returning purchasers to your event or ticketing site to boost sales.
BRING IN MORE CROWDS AND BOOST TICKET SALES WITH CONTEXTUAL AND DEMOGRAPHIC TARGETING
Programmatic ads provide more metrics and data insights than any other form of media. Tapping into this data can greatly help you uncover insights that aren’t always intuitive, and improve the performance of your next campaign. These insights help identify your precise target audience, which allows you to customize content and ad campaigns for optimal performance. Our programmatic ad technology strategically reaches and personalizes the ad experience by targeting prospective purchasers who are (but not limited to):
- Researching local things to do (such as concerts, festivals, sporting events, etc.)
- Fans of local sports teams or performing artists
- Have a frequent/previous purchase history of local events, games, concerts, etc.
- Visiting websites of the team, band or event, as well as competitors’ websites
- Who have an income and/or credit score above a minimum threshold
AVERAGE COST AND CONVERSION METRICS
$0.91
Average Display
Cost Per Click
$3.36
Average Display
Cost Per Conversion
$0.47
Average Video
Cost Per Click
$1.01
Average Video
Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
6.82%
1-10 Days
23.69%
11-30 Days
46.95%
31-89 Days
30.45%
Over 90 Days
TAKEAWAYS FROM EVENT TICKET SALES CAMPAIGNS
Along with e-commerce and travel, events/sports/ticket-based campaigns require the least amount of touchpoints to convert of all other verticals. Why? Immediate gratification.
If you know that a majority of your users are going to make a decision in less than 5 touchpoints, make sure that it’s you–and not your competitor–that makes the strongest first impression with the best offer. Pull at the consumer’s heartstrings and make them want your product or service with an offer they can’t refuse. In other words, the creative you’re using matters!
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
Effective CPM of $2-$3 (as compared to $5-$15 CPM)
