Luxury BrandsLuxury Brands
Increase luxury brand sales by using a programmatic campaign to target and reach premium audiences.
LUXURY BRANDS CAN BENEFIT FROM A PROGRAMMATIC ADVERTISING SOLUTION
Luxury brands are constantly struggling to remain in front of their affluent customer base. However, with an artificial intelligence tech stack to back up our marketing efforts, ZuuKeeper can find and reach their exact luxury target audience wherever they are, at the lowest possible cost. High net worth individuals, more than any other demographic, have multiple devices in front of them all day, making ZuuKeeper’s device-agnostic approach all the more important–and effective.
HOW WE IDENTIFY THESE PREMIUM AUDIENCES WITH CONTEXTUAL AND DEMOGRAPHIC TARGETING
The importance of targeting and relevance in running successful and efficient campaigns cannot be overstated. It is possible to tailor content and ad campaigns for potential customers when and where they are most likely to engage by identifying your target audience. Programmatic advertising enables luxury brands to target individuals based on extremely specific criteria, including (but not limited to):
- Net worth, household income, and credit score
- Having an affinity for buying expensive brands and/or luxurious items
- High car payments, high borrowing limits, etc.
AVERAGE LUXURY COST AND CONVERSION METRICS
$0.95
Average Display
Cost Per Click
$27.56
Average Display
Cost Per Conversion
$0.98
Average Video
Cost Per Click
$21.45
Average Video
Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
21.45%
1-10 Days
20.96%
11-30 Days
22.81%
31-89 Days
34.78%
Over 90 Days
TAKEAWAYS FROM LUXURY BRAND CAMPAIGNS
When targeting a premium and narrow demographic, luxury brands have the highest cost-per-click rate, as one might imagine. However, because high-end buyers tend to know exactly what they want, their conversion cycle is one of the quickest.
It is critical to clearly distinguish the premium brand name in the ads, as brand names are frequently what the client is genuinely purchasing.
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
No Contracts
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
CPM of $2-$4 (as compared to $5-$15 CPM)
