E-commerceE-commerce
Boost your e-commerce sales with a programmatic platform that keeps your business interests in mind
E-COMMERCE CAN BENEFIT FROM A PROGRAMMATIC ADVERTISING SOLUTION
Whether your product is a must-have for every household or a niche product for a select few, ZuuKeeper powered by Genius Monkey can hit your exact target audience wherever they may be. We are able to match consumer profiles to specific customers to find the most ideal consumers to view your brand’s ads.
Our programmatic ads can be served to your target audience across all channels, including display, mobile, video, connected TV/OTT, native, and digital audio ads, for optimal exposure and increased return on ad spend.
BOOST E-COMMERCE SALES AND DRAW MORE TRAFFIC WITH UNLIMITED BEHAVIORAL TARGETING
By tapping into an unlimited number of behavioral databases, we are able to target millions of data points, and therefore, know what your audience is interested in and where they are, at all times. With this in mind, we take a media and device-agnostic approach so that we can follow these identified users wherever they go. We find the most cost-efficient place and time to get—and stay—in front of them. Our ad stack strategically reaches and personalizes the ad experience by targeting prospective buyers and learning things about them, such as (but not limited to):
- Are they visiting competitors’ websites or sites with similar products?
- What is their purchase history, online and offline, of the same product or similar products?
- Do they have an affinity for the genre of the product being sold? For example, the user that follows Instagram pages dedicated to dogs would be a prime customer target for a company selling dog products.
AVERAGE E-COMMERCE COST AND CONVERSION METRICS
$0.77
Average Display Cost Per Click
$3.15
Average Display Cost Per Conversion
$0.89
Average Video Cost Per Click
$4.47
Average Video Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
7.80%
1-10 Days
23.76%
11-30 Days
37.37%
31-89 Days
31.06%
Over 90 Days
TAKEAWAYS FROM E-COMMERCE CAMPAIGNS
Along with event sales and travel, e-commerce-based campaigns require the least amount of touchpoints to convert of all other verticals. Why? Immediate gratification
If you know a majority of your users are going to make a decision in less than 5 touchpoints, make sure you–and not your competitor–make the strongest first impression with the best offer. Pull at those heartstrings and make them want your product or service with an offer they can’t refuse. In other words, the creative you’re using matters!
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
Effective CPM of $2-$3 (as compared to $5-$15 CPM)
