Auto DealersAuto Dealers
Drive more car sales with automotive programmatic marketing strategies.
ALL AUTO DEALERS SHOULD INCORPORATE A SOLID PROGRAMMATIC AD PLAN THAT INCLUDES ATTRIBUTION DATA
Auto shoppers typically require several brand interactions before they feel confident enough to trust a dealership with such a large purchase. Therefore, thorough and repetitive advertising efforts are vital to a campaign’s success.
We help auto dealers programmatically target— and hit— their specified vehicle customers across the entire sales funnel so their programmatic ads are seen on all he customers’ device screens, at exactly the right time, for maximum exposure and optimal performance.
BOOST YOUR DEALERSHIP'S SALES BY PINPOINTING IN-MARKET AUTO PURCHASERS
By identifying your target audience of vehicle shoppers, it’s possible to tailor content and ad campaigns for potential customers when–and where– they are most likely to engage. Our programmatic ad technology provides an effective ad experience to targeted prospective buyers in ways such as (but not limited to):
- Displaying ads to them as their lease expiration date approaches
- Knowing whether or not they would qualify for an auto loan
- Being aware of any online research they perform (such as vehicle safety features)
- Monitoring when they browse competitors’ websites… and much more
AVERAGE AUTO DEALERSHIP COST AND CONVERSION METRICS
$0.90
Average Display
Cost Per Click
$1.40
Average Display
Cost Per Conversion
$0.60
Average Video
Cost Per Click
$1.65
Average Video
Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
4.88%
1-10 Days
16.06%
11-30 Days
30.84%
31-89 Days
53.84%
Over 90 Days
TAKEAWAYS FROM AUTOMOTIVE DEALER CAMPAIGNS
Auto advertisers that display offers within their ads have more than 30% lower cost per conversion, as well as a shorter sales cycle.
Over 50% of auto buyers take more than 90 days to make a decision. This shouldn’t come as a surprise, as buying a car is a large financial and emotional decision, especially with the vast amount of options today.
How can we use this? Market for the future, instead of just for right now. For example, if I know I’m going to have a surplus of F-150s to sell 5 months from now, I should start marketing them now, not the month I get the extra units. Why? Because it will take my buyer longer than 90 days to do their research and make a decision on which vehicle they want to purchase.
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
Effective CPM of $2-$3 (as compared to $5-$15 CPM)
