Measurement and validation

Proof is in the pudding — Digital advertising measurement and attribution tracking of today’s advertising results is easily contaminated. We validate the effectiveness of your digital ad spend with us by properly tracking full attribution and eliminating ad fraud from your programmatic advertising.

Live dashboard

Get full attribution tracking down to the conversions, including items like:

Media device and agnostics

Our programmatic solution optimizes towards the most effective mix of both media and device types. We use ALL available media outlets, and adjust campaigns in real time for best performance. We serve ads to all connected devices with the only bias being on performance.

This includes :

Unrestricted behavioral targeting

ZuuKeeper’s ad platform accesses numerous behavioral databases to allow you to hit virtually any targeting element and/or combination you can dream up. Our system can also layer in your own CRM data to create look alike modeling or from actual real time conversions we track

Real-time optimization

Our platform’s digital ad optimization technology assures that the optimization process is accomplished in real-time. It finds the most direct, cost-effective means to reach your targeted audience. It also enables us to follow each “path to conversion”. We can see every visitor that came to the site, whether or not they saw an ad.

And if they did, we learn:

AI with Human Oversight

Algorithms and artificial intelligence are only as good as the humans monitoring and training them. Though our platform is nothing short of amazing, we refuse to subscribe to the “set-it-and-forget-it mentality.

And for good measure, we lock in with laser-guided focus by implementing our quantitative data resulting in predictive models that demonstrate precisely how an ad will perform.