TravelTravel
Increase booking rates via the use of a strong programmatic platform.
A PROGRAMMATIC ADVERTISING SOLUTION CAN EXPONENTIALLY INCREASE BOOKINGS FOR TRAVEL VENDORS.
Everyone loves to travel, but being able to successfully target people who are actively researching and ready to book a vacation raises your digital marketing ROI to new heights. We can discover and match consumer profiles to particular consumers using ZuuKeeper’s programmatic technology to locate the best prospects to see advertisements about your resort or vacation company. For optimum exposure and success, we ensure that your ads are viewed across all potential buyers’ device displays and channels at precisely the right time.
USE CONTEXTUAL AND DEMOGRAPHIC TARGETING TO ELIMINATE THE GUESSWORK IN IDENTIFYING POTENTIAL TRAVELERS.
Unlike other types of advertising that use a spray-and-pray approach, programmatic advertising removes the guesswork from marketing by allowing you to target particular audience demographics and other targeting criteria to avoid squandering ad spend. ZuuKeeper assists travel companies in increasing reservations by targeting indicators such as (but not limited to):
- Been researching travel-related information regarding a specific destination
- Recently purchased flights to a certain geographic region
- Visited competitors’ or other travel websites
- A history of travel purchases, have traveled frequently in the past, or are part of a travel group on social media… and much more
METRICS OF AVERAGE COST AND CONVERSION
$0.67
Average Display
Cost Per Click
$16.92
Average Display
Cost Per Conversion
$0.49
Average Video
Cost Per Click
$15.87
Average Video
Cost Per Conversion
DAYS ON AVERAGE FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
13.12%
1-10 Days
19.50%
11-30 Days
29.53%
31-89 Days
45.38%
Over 90 Days
TRAVEL / RESORT CAMPAIGN TAKEAWAYS
Travel-based marketing, along with event sales and e-commerce, need the fewest touchpoints to convert of any other sector. Why? Instant gratification.
If you know that the majority of your users will make a choice in fewer than five touchpoints, make sure you–not your competitor–makes the greatest first impression with the best offer. Pull at their heartstrings and make them desire your goods or service with an irresistible offer. In other words, the creativity you use is important!
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
No Contracts
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
CPM of $2-$4 (as compared to $5-$15 CPM)
