Law & LegalLaw & Legal
Engage new clients with programmatic marketing tactics for law firms
PROGRAMMATIC MARKETING FOR LAWYERS, ATTORNEYS, AND LAW FIRMS BY ZUUKEEPER
Our programmatic technology enables lawyers and legal firms to market themselves precisely. We assist law firms and injury attorneys in programmatically targeting and advertising to their ideal legal clients across the full sales funnel, whether it is for personal injury claims, accidents, or mass torts. This manner, we can ensure their programmatic advertisements are seen on the screens of all their potential clients’ devices at the appropriate time for maximum exposure and performance.
HOW DO WE FIND PEOPLE IN NEED OF LEGAL REPRESENTATION?
The ZuuKeeper programmatic technology helps law firms acquire more in-market clients by blending offline demographics and behaviors with online consumer activity to deliver the highest level of targeting for any particular legal campaign endeavor. Our media and device-agnostic approach enables us to reach a greater number of targeted customers in need of legal counsel, regardless of their location, for a far lower cost. A personal injury attorney might do this by pursuing individuals who have committed one (or more) of the following:
- Recently visited a hospital (post-accident), a chiropractor, or back specialist
- Recently reached out to an insurance agent, filed an auto accident claim, or searched online for an accident attorney or personal injury lawyer
- Recently researched divorce law, bankruptcy law, personal injury law, etc.
- Recently browsed a competitor’s website or performed other legal or judicial research online (such as legal fees)
COST AND CONVERSION METRICS FOR AN TYPICAL LAW OFFICE
$0.72
Average Display
Cost Per Click
$21.08
Average Display
Cost Per Conversion
$0.30
Average Video
Cost Per Click
$27.44
Average Video
Cost Per Conversion
AVERAGE DAYS FROM INITIAL BRAND ENGAGEMENT TO CONVERSION
13.03%
1-10 Days
18.81%
11-30 Days
28.80%
31-89 Days
46.24%
Over 90 Days
TAKEAWAYS FROM FURNITURE STORE CAMPAIGNS
Law firms who use programmatic advertising consistently for more than a year get a minimum 15% reduction in cost per conversion.
While geofencing hospitals may sound appealing to accident lawyers, evidence constantly demonstrates that blanketing entire metro areas to gain maximum brand awareness delivers a higher return.
Law firms have one of the longest sales cycles, with 46 percent of their clients converting after more than 90 days. This is because clients make judgments based on pre-need brand familiarity rather than searching for and selecting a lawyer when they require one.
REACH THE MOST PEOPLE, WITH THE HIGHEST PROPENSITY TO ENGAGE, AT THE LOWEST POSSIBLE COST
No Contracts
Campaigns Fully Managed by ZuuKeeper.
Don’t pay for impressions. Only pay when your audience engages with your ad.
High-performance programmatic pay-per-engagement display, video, audio, and OTT campaigns with average cost per clicks as low as $0.47
CPM of $2-$4 (as compared to $5-$15 CPM)
